Fitigues Sells Lemonade

One dollar for lemonade adds up to big dollars for research
Fitigues co-founders Steve and Andi Rosenstein never knew Rory, but were touched by his story. After learning about the low level of research funding for the type of tumor that took Rory’s life, the Rosensteins started the Lemonade campaign at 30 Fitigues stores across the nation.


Since the Memorial Day kickoff, the lemonade stands have sold more than 28,000 glasses of lemonade. The proceeds will go to the Rory David Deutsch Foundation for pediatric brain tumor research.

Hundreds of children have volunteered, with new kids signing up every week, The children sell glasses of lemonade for $1 every weekend in front of Fitigues stores. In addition, 50,000 lemonade cups were donated from Solo Cup Company.


Television and movie star Brooke Shields greeted lemonade stand volunteers and made a donation at the Santa Monica, California store. A customer at another store who had lost a family member to a brain tumor made a $1,500 donation on the spot.